Cruelty-Free Brand Verifier
Check if a beauty brand is certified cruelty-free. Enter a brand name below to verify their animal testing policies and certifications.
Why Animal Testing in Cosmetics Matters
Over 100,000 animals suffer each year for cosmetics testing worldwide. But brands like R.E.M. Beauty Ariana Grande's makeup line committed to cruelty-free practices are proving you don't need animal testing to create stunning makeup.
What is R.E.M. Beauty?
Founded by Ariana Grande in 2021, R.E.M. Beauty (short for 'Rising Every Morning') offers bold, colorful makeup products. The brand is fully cruelty-free and vegan, meaning no animal testing and no animal-derived ingredients. All products are developed with ethical standards in mind.
Cruelty-Free Certifications
R.E.M. Beauty holds certifications from two major organizations: PETA and Leaping Bunny. These certifications aren't just claims-they require strict verification.
PETA's Beauty Without Bunnies program requires brands to sign a statement confirming they don't test on animals at any stage. Leaping Bunny goes further with third-party audits of suppliers. This ensures no animal testing happens anywhere in the supply chain.
| Certification | Requirements | Verification Process |
|---|---|---|
| PETA | No animal testing at any stage | Self-certified statement |
| Leaping Bunny | Strict supply chain checks | Annual third-party audit |
Why R.E.M. Beauty Doesn't Sell in China
China requires animal testing for imported cosmetics. Because of this, R.E.M. Beauty chooses not to sell there. This decision aligns with their cruelty-free commitment. Many brands compromise by testing in China, but R.E.M. Beauty stands firm. As Ariana Grande stated in interviews, "We'd rather not sell in China than test on animals."
How to Verify Cruelty-Free Brands
Not all brands are honest about their testing practices. Here's how to check:
- Look for cruelty-free logos from PETA or Leaping Bunny
- Check databases like PETA's cruelty-free list or Leaping Bunny's certified brands
- Research the brand's parent company-some parent companies test on animals even if the brand doesn't
- Ask the brand directly: "Do you test on animals, or allow others to test on your behalf?"
Common Misconceptions
Some people think "cruelty-free" means vegan, but they're different. Cruelty-free means no animal testing; vegan means no animal ingredients. R.E.M. Beauty is both. Another myth is that all luxury brands test on animals. That's not true-many high-end brands like R.E.M. Beauty are cruelty-free.
Also, some think "made in China" automatically means animal testing. But that's not true. China's rules apply to products sold there, not made there. Many cruelty-free brands manufacture in China without animal testing.
Frequently Asked Questions
Is R.E.M. Beauty certified cruelty-free?
Yes, R.E.M. Beauty is certified cruelty-free by both PETA and Leaping Bunny. These certifications require no animal testing at any stage of production and strict supply chain checks.
Are all R.E.M. Beauty products vegan?
Yes, all R.E.M. Beauty products are vegan. They contain no animal-derived ingredients like beeswax, carmine, or lanolin. The brand uses plant-based alternatives for all formulas.
Does Ariana Grande personally own R.E.M. Beauty?
Ariana Grande founded the brand and is heavily involved in product development. However, R.E.M. Beauty operates under her company, but it's managed by a team of professionals in the beauty industry.
Why doesn't R.E.M. Beauty sell in China?
China requires animal testing for imported cosmetics. To maintain their cruelty-free status, R.E.M. Beauty chooses not to sell in China. This decision reflects their commitment to ethical practices over market expansion.
How can I verify if a brand is truly cruelty-free?
Check for certifications like PETA's Beauty Without Bunnies or Leaping Bunny. Look up the brand on PETA's cruelty-free list or Leaping Bunny's database. Also, research the parent company-some brands are cruelty-free but their parent companies test on animals. Contact the brand directly for clarification.
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