Fenty Animal Testing: The Real Deal on Cruelty‑Free Status
If you’ve ever wondered whether Fenty Beauty tests on animals, you’re not alone. The brand’s glossy ads and big name can make it hard to see the truth. In this guide we break down the current policy, what regulations say, and how you can decide if you want to keep buying Fenty products.
What Fenty Says About Animal Testing
Fenty Beauty states that it does not conduct animal testing on its finished products. The company also claims it never asks third‑party labs to test on animals. That sounds good, but there’s a catch: the brand is owned by LVMH, a parent company that still sells some products in regions like China where animal testing is required by law for cosmetics.
Because of that, the official answer is “no animal testing in the U.S. and EU, but possible testing in China.” If a product reaches a Chinese market, the local regulator can demand safety tests on animals, even if the brand itself doesn’t want it.
How to Spot Truly Cruelty‑Free Fenty Items
The easiest way is to look for the cruelty‑free logos on the packaging – usually the Leaping Bunny or PETA symbols. Fenty rarely displays these, so you’ll need to do a little extra research. Check the ingredient list on the official website and see if the product is listed under the “Not sold in China” section. Those items are the safest bet for a cruelty‑free purchase.
Another tip: follow the brand’s social media updates. Fenty occasionally posts about its stance when new regulations change, especially after the EU tightened its animal‑testing bans.
For shoppers who want zero‑compromise ethics, there are plenty of alternatives that have a clear cruelty‑free certification. Brands like The Ordinary, Glossier, and Tatcha openly display the certification on every product, making the decision easier.
Bottom line: Fenty Beauty is cruelty‑free in many markets, but the parent company’s global reach means some products could still be tested in places that require it. If that’s a deal‑breaker for you, stick to the items that are officially listed as not sold in China or pick a brand with an unmistakable cruelty‑free badge.
Remember, staying informed is the best way to support ethical beauty. Check the latest updates, read the fine print, and make a choice that matches your values.
Is Fenty Beauty Cruelty-Free? Unpacking Animal Testing Policies in 2025
Curious if Fenty tests on animals? Dive into Fenty Beauty's cruelty-free status, animal testing facts, and what it means for ethical makeup choices today.
Read More
30 Jun 2025
Hair Care