ELF Cosmetics is an American brand founded in California, not Chinese. While many products are made in China, the company controls its formulas, ethics, and quality from the U.S. Learn why origin matters less than ingredients.
Discover the top 10 cosmetic companies shaping beauty in 2025, from global giants like L'Oréal and Estée Lauder to innovative leaders like Amorepacific and Fenty Beauty. Learn what makes them stand out.
There's no single most attractive hair length - but shoulder-length hair is the most popular in 2025 because it balances style, health, and face shape. Learn what really matters for your hair and how to choose the right length for you.
Learn the three essential skincare routines-morning, nighttime, and weekly-that actually work. No fluff, no overpriced products. Just science-backed steps for healthy, clear skin.
Learn exactly what products you need for a full face of makeup without overloading your routine. A simple, practical guide to foundation, concealer, primer, and more for everyday wear.
Learn how to cancel your beauty box subscription in 2025 without getting charged for the next box. Step-by-step guide for Ipsy, Birchbox, FabFitFun, and more.
Sulfa and sulfite allergies are often confused, but they're completely different. Learn what actually matters for organic skincare users and how to read labels safely without over-restricting your routine.
A simple, affordable starter makeup kit for beginners with just five essential products: tinted moisturizer, concealer, powder, brow product, and mascara. Learn what to buy, what to skip, and how to apply it all in under five minutes.
Jowls typically start appearing in your late 30s to early 40s due to collagen loss and skin laxity. Learn what causes them, how to slow them down, and which treatments actually work.